Are you on YouTube?

Do you know how to make a coke bomb?

No? Click Here To See It On YouTube

Have you ever seen the amazing story of "Team Hoyt"?

No? Click Here to See It On YouTube


Ok...So we all know that YouTube is a melting pot of inspiring, hilarious, and breathtaking videos from across the globe, but does it bring any value to us as sales professionals?

Of course it does!

What exactly is YouTube?

YouTube is a FREE video sharing website that allows individuals to upload and share videos to a mass audience!

So has the bell gone off yet?

YouTube can be one of the best platforms on the planet to market who you are and what you do!!!

Here are two different approaches to marketing on YouTube...

Click Here to Watch the "Will it Blend? iPhone" Video on YouTube

Story Behind "Will It Blend?" -

BlendTec developed a very powerful new blender and one day some of the developers were testing its durability by putting various items in the blender and turning them to dust. Luckily, one of the BlendTec leaders was walking by as they were determining "Will it blend?" and decided that they needed the rest of the world to see what he had just seen. Now there is a "Will It Blend?" series on YouTube where they test marbles, canned food, money clips, hockey pucks, and so on. Oh yea...the video you just watched has been viewed over 7 million times and sales at Blendtec have gone through the roof!


Now on to a video that takes a different approach to marketing...

Click Here to Watch a "Weird Kid Start a Huge Dance Party" on YouTube

Story Behind "Weird kid Starts Huge Dance Party"-

In watching this video you may have been asking yourself...how in the world is this a marketing piece? You may have also asked yourself, as thousands have, "who is that band in the background?" The answer is "Santigold"...and they are the ones that hired the kid to start a dance party and the camera man to catch it all on film. This video has been posted under a number of titles and on a number of similar sites. After this video was posted the group's sales went through the roof. The way they were able to accomplish this is by having group members initiate conversation in the comment board by asking, "Who is this band? they are awesome!!" It didn't take long for people to start learning more about "Santigold".


So what is the lesson here?

That YouTube can be a great resource to market what we do! We can make it a big production (Will it Blend?) or we can create something all natural and raw (Weird Kid Starts Huge Dance Party)!

How to Create Your Own YouTube "Commercial"

1. Identify your company's/product's/service's value proposition. What is it that you do better than any other company out there?

2. Get creative! How can we communicate our value to the audience? (demo, interview, answering popular questions, positive customer reviews, etc)

3. Be real and raw!!! Obviously BlendTec poured a few dollars into their "Will it Blend?" series, but that was more out of want than necessity. What if that same guy was just sitting in the middle of a mall as he turned these everyday items into "smoke"? It would still have a huge impact! People become hesitant when they know they are being marketed to so the more real and raw we can be, the better.

4. Push the video! You can send a mass email pushing the video or just add the link to your email signature. Just think how fast you could drive people to your video if you were on Twitter, Facebook, and LinkedIn...wink, wink!


Marketing your product or service through YouTube is not for everyone but if you can clearly communicate your product's value visually and you are not utilizing YouTube...you are cheating yourself!