The Foundation of FACEBOOK!

"Facebook me!" has become the closing line of billions of conversations over the past few years. We have seen a website grab the attention of the world in a way that was previously unheard of. But what is so special about Facebook? What is it that, Facebook founder, Mark Zuckerberg knew that would lead him to create one of the most dominant websites of this decade?

A while back Mark was speaking at an event where he was asked the million dollar question,

"How did you build a community of over 200 million active users?"

As the question was asked the attendees pushed to the front of their seats with pens in hand, just ready to write down the secret "Facebook Formula".

But Mark caught everyone off guard when he said he never built a community of 200 million. Mark explained to the group that...

"We don't build communities! They already exist!"

What mark did was identify a community that already existed and helped them become more efficient in what they were looking to accomplish, which was connecting with others!

So how can we use this model in our business?

We must ask ourselves 3 questions...


1. Which community are we focused on working with?

(ex. kids, CEOs, etc)

2. What is it this group would like to accomplish?

(ex. sell products, share pictures, etc)

3. How can we help them become more efficient in what they are looking to achieve?

To give you an opportunity to see how one company would answer this series of questions we will look into the online meeting provider www.GoToWebinar.com!


1. Which community are we focused on working with?


- GTW Answer -

Anyone that holds meeting for personal or professional use.


2. What is it this group would like to accomplish?


- GTW Answer -

Be able to hold meeting without having to travel or even leave their office.


3. How can we help them become more efficient in what they are looking to do?


- GTW Answer -

Create a website that allows people to join for a meeting in the comfort of their office or home by allowing them to connect through the computer. We will take care of the visual by allowing each party to view the presenter's computer screen and we will address the audio component by allowing each person to talk through a microphone or headset. We have created a cost efficient and time efficient meeting by developing the "virtual meeting".


So, are you spending your time building communities that already exist...or are you helping existing communities become more efficient?